It is often said that business and mates don’t mix. Well, we think they do because Salad Box was born out of friendship.
The story began in 2011 when Dan Isai had the idea to offer Romanians a new lifestyle based on healthy food at affordable prices. Three good friends joined him on his journey: Radu Lupas, Daniel Lar and Vlad Lupas.And in April 2012, they opened the first Salad Box in Cluj-Napoca, the second largest city in Romania. The restaurant was an instant hit and became so popular that in less than a year they opened another twelve to keep up with demand.
Soon Salad Box became the third largest restaurant chain in Romania with over 50 outlets and 600 employees. In 2016-2018, Salad Box expanded internationally into Hungary, Algeria, UK, USA, Bulgaria, France, Czech Republic, Italy, Spain and The Netherlands reaching 67 locations worldwide with many more to come.
We’re excited for the future of Salad Box as we truly believe this is only the beginning of our story, so stay tuned and watch this space.